Strategic management analysis Essay Example | Topics and Well Written Essays - 3000 words

Strategic guidance analysis - Essay ExampleThe Paper will also suggest several recommendations that will be deemed as helpful in improving the umber houses operations within the linked States market. A Brief History of Starbucks. Starbucks is an American global corporation that specializes in selling cocoa in its various coffee houses situated all over the world. Its main base of operations is currently at Seattle, Washington. The first Starbucks coffee shop opened its doors in the Seattle Springs bea of Washington in 1971 and the company has with child(p) to become the largest coffee house company in the world. It boasts of having about(predicate) 19,972 stores which are spread out in 60 countries across the globe. Most of the companys branches are currently located in the join States with an approximately 12,937 branches. ... Starbucks has also expanded its current investments into the entertainment industry and through its Starbucks Entertainment division as well as its hea r Music brand, it also markets films, books and music. Most of the companys product offerings are found to be not only seasonal but also specifically tailored particularly to satisfy the requirements of customers in the locality that the branch is located. Some of its branded products such as coffee and deoxyephedrine cream are sold in grocery stores all over the United States (Starbucks 2012). The United States Coffee House Market The Coffee Shop business and the entire coffee industry have had a significant boom over the recent years. This is especially so in the case of the specialty coffees offered by the industry. The market for these coffees has registered significant growth that has been spurred by the growing trend of the consumers becoming increasingly educated about the industrys espresso-based drinks as well as how they are made (Starbucks 2012). According to research entropy conducted by First Research, the United States is host to about 20,000 coffee shop businesses whose total combined revenue has been estimated to stand at $10 billion as of 2011. More than 50% of these sales have been seen to be generated by the countrys top 50 coffee shop operators. Most of the countys coffee shop operators have increasingly been spreading their business into the international market with Starbucks reporting to having set up shop in over 5,500 licensed locations outside the United States in 2010 (Green and Keegan 2012). The average gross brink for a single coffee shop in the country is