The Disconnect of Fashion Advertising with Young Females Dissertation

The Disconnect of Fashion Advertising with Young Females - Dissertation ExampleResearchers educe advertising media may adversely impact womens body image Online visible(prenominal) at www.healthyplace.com Accessed February 2011 For centuries individuals or societies pick out used clothes and another body adornment as a form of nonverbal chat to indicate occupation, rank, gender, sexual availability, locality, class, and wealth and group affiliation. Fashion is a form of free speech. It not only when embraces habiliments but also accessories, jewelry, hairstyles, beauty, and body art. What we wear and how and when we wear it, provides others with the shorthand to subtly read the advance of a social situation. -Online Available at www.fashion-ersociology_semiotics.com Accessed February 2011 With the peer pressure of being socially accepted in different environments, fashion is as yet more so an issue with the younger generation of females. Research has shown that 70% of women who regularly read fashion magazines consider them to be an important source of beauty and fitness information. -Online Available at www.healthyplace.com Accessed February 2011 In a study carried out by Peck and Loken in 2004, entitled When pass on larger-sized female models in advertisements are viewed positively? It was stated that a quarter of those that were analyzed, were women that reported they did have a strong interest in imitating fashion models, hence there seems to be a disconnect betwixt the images used by fashion advertisers and the impact on female consumers. As consumers, we are always being bombarded with fashion in many different ways. The newest look or the trendiest color is constantly in our faces by many different methods- if it is not by billboard it is by magazine, television and even on the foods that we eat, Influences even come from music that we listen to with music videos. Fashion is everywhere and it is something we cant get remote from. Fashion sty le is important. Your clothes make your fashion statement, and how youre perceived. Stand straight and carry yourself with grace. You will branch out self-confidence. -Online Available at www.zinearticles.com Accessed March 2011 However, the way in which advertisers of fashion clothing portray young females in their advertising, does not necessarily seem to correspond with the way that young females want to be viewed. Rational/ receipts of the project The aim of this dissertation is to analyze and determine whether fashion advertising uses relevant imagery to have an impact on young females today. Thus the research will try and provide advertisers of fashion clothing with a deeper insight and helpful observations into understanding their audience, their young female customers. Overview of the role of female imagery in fashion advertising Research Objectives The main aim of the project is to try and prove whether there is or there is not a disconnect between how advertisers advert ise fashion to females. The focus will be on an audience of 18-25-year-old female students at London South Bank University that are fashion conscious.